What do I believe?
Most of us are given the answer to this question before we are astute enough to ask it.
John is a savvy media influencer, a member of the new elite. Despite the lack of formal education, he crossed the digital divide at a critical point in history. With the nascent Internet, he saw the chance to escape his impoverished roots, and he took it, but not without, occasionally, using his budding skills for questionable purposes.
Now, as a media expert, he uses his prowess and innovative strategies to push and pull audiences. The financial reward is generous. For most of his clients, he believes in the cause, but this isn't always the case.
John's complicated past includes a few shady methods that some people might find objectionable. He'd like to leave this part of him behind.
When a wealthy entrepreneur approaches him with the opportunity of a lifetime, he seizes it immediately. Later, this client has a new request: exploit an audience utilizing the manipulative tactics he now despises.
Will John use his expertise for greed, act with selfless disregard, or find something in-between? To resolve his predicament, he'll have to confront his past, face his weaknesses, and reconcile with his childhood mentor. All of which will change his life forever.
But not everyone wants him to change.